The Email Marketing Conversion Rate represents the portion of subscribers who fulfill an email’s call-to-action (CTA). It serves as a measurement of ROI (return on investment) and is therefore deemed a significant metric. As numerous conversions are sales-oriented, the email marketing conversion rate acts as an indicator of the financial performance of an email campaign.
What is a good conversion rate for email marketing?
In 2020, a favorable conversion rate for email marketing typically consisted of an 18% open rate and a 2.6% click-through rate (CTR).
What is the average email conversion rate?
In 2018, conversion rates for email marketing reached a peak of nearly 19%, while in 2020, the average conversion rate was approximately 15%.
What is a good marketing conversion rate?
What’s considered a good conversion rate for marketing? Generally, anything surpassing 10% can notably contribute to your business growth. Leading businesses typically achieve an 11-12% conversion rate, so achieving over 10% places you among the top tier of global marketers.
What is the average ROI for email marketing?
Studies may differ, but when email marketing is executed effectively, the average ROI typically exceeds 100%. Continuously, studies demonstrate that email marketing boasts the highest ROI among all marketing channels.
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[…] Most cold emails have one simple objective: To get the recipient interested enough to engage with you. […]