Cold emailing is a powerful way to find new customers, but it can take a lot of time. Using the right cold email templates can make the process quicker, get you more responses, and help you find more leads.
Top 10 Cold Email Templates to Get High Ticket Clients
For over 20 years, I’ve sent thousands of cold emails and guided other teams to do the same. These templates are my top picks, tested and approved by real salespeople. They’ve built strong relationships with potential clients and closed big deals. Most importantly, they help start conversations.
However, there’s a small catch—you can’t just copy these templates, hit “send,” and expect to get lots of new business immediately. The best cold email templates are those you adjust and improve over time to fit your needs.
Top 10 of our favorite Cold Emailing Templates.
1. Find Pain Points After an Announcement or Award
Subject Line: [Prospect’s Company] and [Your Company]: A Winning Combination?
Hey [First Name],
I just saw the news that [prospect company] was [the recipient of a specific award, scored a big mention in the news, or won a grant]. [Your company] specializes in helping teams like yours [brief sentence highlighting your #1 major benefit with a clear metric], especially when big changes are afoot.
What are some of the biggest pain points your team is currently facing? We’ve worked with companies like [2-3 relevant companies], and I’d love to share some insights with you.
Do you have time for a quick chat on [day this week] to explore this? [calendar link][Your Name].
2. The 'Making Connections' Cold Email Template
Subject Line: [Industry] trends and [prospect company name]
Hey [First Name],
Have you seen much about the [specific recent shift, new trend, industry change] in our space? Specifically, [Trend 1], [Trend 2], and [Trend 3].
My team at [your company] has been diving deep into these changes with our [your solution’s #1 major benefit], and our customers like [2-3 relevant companies] are seeing some solid lift in [meaningful metric].
Are you up for chatting about how we could help your team get similar results?
[Your Name]
3. "Can I Send You Ideas?" Cold Email
Subject Line: Two ideas for [company]
Hey [first name],
I’m with [your company] where we [service you offer] for [target industry]. We’ve worked with companies like [name of 2-3 relevant past customers] to achieve [specific results, figures, etc] and I noticed [something related to your offering, ex: “that your team publishes a lot of content.” — if you sell a marketing tool and the prospect publishes a lot of blog content].
Do you have a process for [solution you offer]? If not, I’d love to send over a quick, no-strings-attached video with two simple ways you can [prospect’s pain point you solve].
What do you think?
[your name]
4. "My CEO is Excited" Cold Call Email Template
Subject Line: My CEO is excited about your XX% growth opportunity
Hey [first name],
My CEO, [name], over here at [your company] noticed your [growth data, for example website traffic growth from a tool like Semrush] has exploded recently and wanted me to deliver a high-five. 🙏
[add a chart or other visual]
[Your CEO’s name] wants to join the party [him/herself] and chat with you about [#1 major benefit of your solution]. Is there a good time this week to schedule a call?
[calendar link]
[Your name]
5. No-Ask Outreach Email
Subject Line: Your feature on our blog
Hey [first name],
My content team over at [your company] recently published a post featuring [recipient company name] in a post about [title of the post, hyperlinked to the article].
We’re big fans of [what recipient company is uniquely doing] in the [industry] space, and we included you [how you referenced them—link to a blog post, quote, etc.].
I’d love to hear your thoughts, or if you have additional insights to add!
[your name]
6. The AIDA Cold Email Template
Subject Line: Tired of [pain point]?
Hey [first name],
I [explain how you got their contact information: talked to a colleague, saw your company online, etc.] and wanted to gauge your interest in [#1 major benefit of your solution, specific numbers are great here].
Over at [name of your company], we have a new platform that’ll help [your team] at [organization name] with [one sentence pitch of benefits]. We do this by:
- Benefit/feature 1
- Benefit/feature 2
- Benefit/feature 3 (optional)
Are you available for a quick call at [time and date] to explore this further?
Cheers,
[your name]
7. Short and Sweet Sales Pitch Email
Subject Line: Why [your company]?
Hey [first name],
I [explain how you got their contact information: talked to a colleague, saw your company online, etc.] and wanted to gauge your interest in [#1 major benefit of your solution; specific numbers are great here].
Over at [name of your company], we have a new platform that’ll help your [department] team at [organization name] with [one sentence pitch of benefits].
Are you available for a quick call [time and date] to explore this further?
[link to calendar]
[your name]
8. PAS Competitor Mention Template
Subject Line: Scale [their company name] in [time frame]
Hey [first name],
While researching [company name], I came across your profile—looks like you’ve been busy the past [number of years they’ve worked at the company, look it up on their LinkedIn profile] years scaling the [department] team.
Does your team ever struggle with [address pain point your solution solves]?
[Recognizable competitor] needed a way to [what you offer]. Since leveraging [your company name], their [major benefit]. As a result, their customers experienced [business impact].
Does it make sense to explore ways we can help your team, too?
[your name]
9. The Quick Question Cold Email Template
Subject Line: Quick question
Hey [first name],
At [company], we’ve helped [number] companies like [recipient company] achieve [quick major benefit, numbers or statistics are a major bonus].
Could you point me towards the right member of your team to chat about [insert your biggest pain point here that resonates with your ideal customer; OR insert function like “sales” or “recruiting”]?
Thank you,
[your name]
10. Recent Event Cold Outreach Email
Subject Line: Congrats on [event]!
Hey [first name],
I saw you recently [insert event—acquisition, new product launch, etc.]. Congrats! [Include 1-2 more genuine, brief sentences elaborating on how excited they are, mention if you saw good press, how it made you feel, etc.]
After [event], many companies focus more on [industry/value you offer]. Things are probably crazy right now at [prospect company name], but I’d love to share how we can help [main benefit].
Do you have time to chat next week? [Insert 1-2 times you’re available or link to your calendar]
Congrats again,
[your name]
4 Key Parts of a Great Cold Email Template
Catchy Subject Line
The subject line is crucial because it determines if someone will open your email or not. It’s the first thing they see, so make it engaging and to the point—especially since you’re reaching out cold.
Here’s what the best subject lines have in common:
- Highly Relevant: Focus on the prospect and their needs, not on you or your company.
- Concise: Keep it short and clear. Long subject lines can get cut off, especially on mobile devices.
- Personalized: Go beyond just their name. Mention something specific about them, like a mutual contact or a competitor they use.
- Intriguing: Make them curious enough to want to read more.
- Genuine Urgency: Use time-sensitive prompts sparingly and ensure your email explains why they should act quickly.
- These elements will help grab their attention and encourage them to open your email.
Immediate Value
You may only have one chance to catch this lead’s attention, so make it count by highlighting the value right away.
To do this, you need to:
- Understand Their Pain Points: Know your potential customer’s problems and how they fit into your Ideal Customer Profile (ICP).
- Offer a Clear Solution: Present how your product or service can help them. This could be through a direct statement like “Our solution helps companies like [X] solve [Y] problem and also provides [another benefit].”
Think about other ways to add value too. Could you offer useful resources or a free consultation?
Whatever you choose, make sure it directly addresses their needs and is clearly mentioned in your email. This is crucial.
One Clear Call-to-Action (CTA)
Every email should have a clear purpose or “ask.” You want them to take action, so make it simple for them.
Whether you want them to:
- Click on a link,
- Book a meeting,
- Sign up for a free trial,
Make sure there’s only one clear and easy action for them to take. Avoid cluttering your email with multiple links or complicated requests. Use tools like Calendly to simplify scheduling instead of going back and forth. Keep your request straightforward and singular, and get a colleague to review it before sending.
A Follow-Up Plan
With the average office worker getting about 121 emails a day, yours can easily get lost. That’s why a follow-up plan is essential.
Here’s a simple follow-up schedule to consider:
- Day 1: Send your initial cold email.
- Day 2: Follow up at a different time of day.
- Day 4: Send another follow-up.
- Day 8: Send a final follow-up, and consider offering a graceful exit if there’s no response.
This might seem like a lot, but using automated workflows, like those in Close, can help you manage this process efficiently. When a lead responds, you can jump in to continue the conversation and move towards closing the deal.
3 Best Practices for Writing Effective Cold Emails
The typical cold email gets about an 8.5% response rate. Let’s help you beat those odds and stand out in a great way.
Take a look at these seven best practices to boost your cold email success and get more responses.
Understand Your Buyer Persona and Their Stage in the Sales Funnel
Your buyer persona (or Ideal Customer Profile, ICP) gives you insights into your customers’ needs, goals, and challenges, which are crucial for crafting highly relevant cold emails.
Another important factor is understanding where they stand in your sales funnel. Whether they’re in the awareness stage or consideration stage affects how you should communicate with them—if you want to make an impact.
Here’s how to put this into action:
1. Develop your buyer persona: Detail their pain points, preferred communication channels, and essential demographic information. Share this with your team to tailor your cold emails effectively.
2. Track leads in the sales funnel: Utilize a reliable CRM system for real-time insights into your sales funnel and where each lead stands. Close offers automation tools that can trigger specific email outreach based on their funnel position.
Once you have solid buyer personas and a clear understanding of your sales funnel, apply this knowledge consistently, especially in your cold email strategies.
Do Your Research in Batches
However, it’s crucial not to fall into the trap of sending seemingly ‘personalized’ emails back and forth without substance. Effective personalization requires thorough research.
Allocate dedicated time to research prospects thoroughly and ensure they meet your criteria before adding them to your cold email list.
Here’s how to approach it:
1. Implement Time Blocking: Divide your sales day into focused blocks for different activities. Dedicate specific blocks solely to lead research.
2. Refine Your Qualification Process: Establish a structured process for researching and qualifying leads. This ensures that your outreach efforts are targeted and meaningful.
Measure the Success of Your Cold Email Campaigns
You’re investing significant time, effort, and resources into your cold email campaign.
It better deliver results—and good ones at that.
To ensure success and ongoing improvement, you’ll need to track your campaign’s performance and compare it against relevant benchmarks.
Here’s how to measure the success of your cold email campaigns:
- Establish Benchmarks: Start with general benchmarks like average open rates (around 44%) and reply rates (approximately 8.5%). However, aim to establish your own baseline metrics and realistic targets based on your industry and the role of your leads (e.g., CEO versus lower-level manager).
- CRM Reporting: Use a CRM system with built-in email reporting capabilities. This will help you monitor everything from bounce rates to response rates. Platforms like Close offer detailed insights, including breakdowns of response rates for each step in your workflow.
- Consider the Context: Look beyond mere numbers. A high email conversion rate indicates effective targeting and meaningful engagement. It’s about quality, not just quantity.
- Continuous Improvement: Keep refining your approach based on data insights. Learn from what works and what doesn’t to enhance your future campaigns.
Put your data to work and keep pushing forward. Grow and succeed!
When to Use a Cold Email Template
The temptation is strong: rely entirely on templates for every email. It saves time but isn’t always the best choice.
Templates have their place—they’re efficient and effective for:
– Sending frequent messages: Use templates to streamline repetitive communications.
– Responding to standard inquiries: For predictable questions, a template provides a consistent response.
– Personalizing by category or persona: Templates can be customized to suit different groups, enhancing relevance.
If your situation doesn’t fit these criteria, avoid using a template. But if it does, it’s worth testing the effectiveness of templates in your workflow.
How to Use EmailJinny to Send Bulk Cold Emails
are you ready to improve your email marketing? In this article, we’ll show you how to use EmailJinny to send lots of emails at once.
Whether you’re experienced in marketing or just starting out, EmailJinny’s easy-to-use platform and strong tools make reaching your audience simple. Let’s jump into the world of email campaigns with EmailJinny!
What is Email Jinny?
Email Jinny is a Newly launched free Email marketing platform that helps both small and big businesses connect with customers easily. It makes creating personalized emails effortless.
Plus, Email Jinny is a Free Mass Mailing platform for the email marketing world. It’s not just helpful, but it’s also a key part for the overall marketing plan.
Businesses can find everything they need in Email Jinny to make great, personal emails. This helps them connect with customers better and encourages them to do important things.
How to Use Email Jinny for Sending Mass Emails
Email Jinny is an Email Delivery Platform a tool that helps businesses and individuals send bulk cold emails. It lets you test, send, and manage emails in one convenient place.
Email Jinny scales your outreach campaigns with free unlimited email sending without worrying about Email subscribers anymore.
Email Jinny is the one-stop solution for every industry like agencies, digital marketers, and freelancers. Any business or individual wanting to send bulk or cold emails can Email Jinny FREE of cost forever without entering your credit card details and it doesn’t require any subscriber limitations.
Step 1: go to EmailJinny's website
You can send thousands of bulk emails using our bulk email sending tool for that just go to our website by clicking on the link given below.
Step 2: sign up & create your account for free
on the home page of Email Jinny, you can click on the “Get Started” button in the top right corner or you can click on the “Start For Free” button that is placed in the center of the home page.
And here just below the “Start For Free” button, you can see two interesting things that are Free Forever and No Credit Card Required, yes that is absolutely true.
Step 3: Enter your details & sign up
If you already have an account then enter your Email Address and Password and if you are not a member of Email Jinny then click on the Signup button, enter your Email Address set your password, and create an account for sending FREE Bulk Emails every day.
When you sign up you can see a successful signup message now go to the log-in section and log into your account using your details.
Step 4: Fill all the Config details
When you log in you directly redirected to the Config page of Email Jinny where you have to enter all the Config details like : Host, Port, Email, and Password etc. and click on update button.
Step 5 : Now it's time to send FREE bulk Emails
and it’s time for the magic just feel all the recepents emails manually one by one or add an Excel file of all the emails, then write your perfect subject line and your message. that’s the whole simple and free process hit the send email button and relax.
conclusion
In the realm of email marketing, Email Jinny serves as a reliable companion, simplifying the process of sending mass emails while offering valuable tools and analytics to propel your success.
By harnessing the capabilities of Email Jinny, you can unleash the full potential of your email campaigns, make meaningful connections with your audience, and accomplish your marketing goals.
As you track campaign performance using the Email Jinny tool, you gain invaluable insights into the effectiveness of your email marketing endeavors. These analytics empower you to make informed decisions, refine your content, and optimize your strategies for improved engagement and conversion rates.
With active campaigns, you maintain ongoing communication with your audience and bolster brand loyalty.
So, seize the opportunities, delve into the realm of mass email, and let Email Jinny steer you towards email marketing triumph!
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